You’ve put a lot of time into planning your business and getting it ready to go. But one of the most commonly overlooked subjects, branding, is essential to getting your business off the ground. Whether you’re branding to start up your new business or rebranding to help refine your services a bit more, here’s what you should know!
What actually is branding, and why does it matter?
Branding is what you use to get potential customers to recognize you, and keep recognizing you. This includes remembering your brand (as opposed to a competitor) and recognizing you enough to buy your products or services when the time comes to do so.
Branding is a blend of both an identity for your business as well as a culture with norms, morals, and expectancies. This is how and why your customers will come to depend on you and your products or services.
Branding is going to help your employees understand that they’re working in/with and supporting a company that they believe in, too. It helps prevent unnecessary turnover and creates noticeable pride and empowerment in employees.
The benefits of branding
There are so many advantages to the concept of branding or rebranding your business. The first one is that it can really help boost your networking skills. Since your branding communicates clearly who and what you are to those around you, you’ll attract both like-minded customers (who are more likely to be loyal to you) and also like-minded partnership potential with similar businesses and local organizations.
Another perk is that it helps you tell your company’s story. While this sounds random, it’s actually really important. Your logo, color choice, and even your various taglines and mottos really help communicate your story to potential customers who don’t have the time or interest to go and find your ‘About Us’ page, but hey, while we are on that, check out ours. 🙂
Another advantage is that a proper focus on branding is going to help your business survive. It’s not a guarantee, of course, but it is a huge asset. Branding brings professionalism, certainty, and pride to everything to do with your company. It helps potential customers, employees, and even the competition know that you’re the real deal. In a dog-eat-dog world, this is going to really help you keep yourself noticeable even with all of the changes around you.
How do I know if it’s time to rebrand?
If you’re reading this and wondering if you should rebrand, it’s definitely a good idea to take a look at your current brand and see if it meets what you’re doing now. Does it meet your why? Have you changed your focus in your business? Have you changed your offerings? Depending upon the answers to some of these questions, you may want to consider rebranding. It also helps refresh and refine your company at the same time, and this will make a good impression on your customers since it shows professionalism and attention to detail.
The bottom line is that branding and rebranding help you keep your company at the top of people’s minds. If you want to earn yourself the business and loyalty that you deserve — both from customers and employees — then taking a careful approach to branding is going to help you achieve that.
Team Stetzel is here to help you, whether you are starting out and creating your branding or you are assessing your business and considering rebranding. Having someone objective, who is on the outside looking in, as well as the knowledge, skills and experience to help keep you on track and successful, will definitely help. That’s what a business coach is. Contact us today and let’s get started meeting your goals, objectives and branding needs.
