Are you looking to attract more customers and close more deals and end the year strong? If so, read on to learn five things you can do this year.
With almost 28 million small companies in the United States, you are up against a lot of competition so you must stand out from the crowd to attract more customers and close more deals.
That’s why we put this guide together to help you do just that. Here are five ways to make it happen this year.
5 ways to attract customers & close sales
Offer Discounts
One of the most tried and true methods to attract customers is to offer discounts.
People love to save money!
When something is on sale, you’re removing a barrier between you and your potential customers. When they can get your products or services for less money, it’s much more enticing.
After they’ve bought from you once, the chances of them buying again is much higher!
So, while you may not make as much upfront, the money you’ll make from the customer lifetime value is totally worth it. Take immediate advantage of this by having one or more follow-up offers to send in a day or two that are value enhancements or special “new customer” deals and boost their immediate spend with you.
Another benefit of offering discounts is that people tend to buy more than they originally planned. Since the deal won’t last forever, there’s added pressure to stock up now while they can.
Host a Contest
It is a scientifically proven fact that people like to win, it doesn’t matter what it is. The thrill of winning is enticing to people.
Take advantage of this fact by hosting a contest. Giveaways are a great way to attract new customers!
This works in every industry. And you can often up the ante by partnering with other businesses to give away an even bigger prize.
People may like to win, but they LOVE to win big!
For example, if you run a clothing company, think about hosting a contest for everyone that makes a purchase within a specific time frame.
You could offer a $100 or $200 gift card to your shop, an airline gift card, restaurant gift cards, or even a cash prize. The thing here is to make it enticing to a wide range of people.
You’ll be happily surprised by the number of people who make a purchase simply so they can enter your contest.
Word-of-mouth Marketing
You’ve heard it before: Word-of-mouth marketing is the greatest form of marketing. While this might not be completely true, word-of-mouth really is great.
This is because people trust their friends and families much more than any form of advertising.
So when someone they trust recommends your brand, they’re going to listen!
But how can you get people to recommend you? It’s simple. You need to WOW your customers.
When you blow your customers away with your product quality and customer service, they will leave incredibly satisfied.
Highly satisfied customers will become evangelists for your brand, sharing your information with their loved ones and importantly, on social media.
Always remember that the more satisfied your customers are, the better your word-of-mouth marketing will be.
Attract More Customers with Social Media
Any business person who has been around for a while knows about the power of social media. The key here, though, is to implement a strong digital marketing strategy.
Social media is the backbone of many companies. And videos are icing on the cake!
It really can help generate more leads and help you close deals. You just need to do it strategically.
Using social media organically is great (but depending upon the medium, not as likely as it had been before 2020s) because you can reach people directly on their phones without bombarding them. They chose to follow you and enjoy seeing your content.
It’s also great because there are a lot of different mediums out there.
No matter your target market, you’ll be able to find a platform out there to connect with your audience.
If you want to run ads, this totally works as well – actually much better these days (2020+) since organic in many mediums is non-existante. You can target your message to specific audiences to have a higher chance of conversion.
Give Away Free Stuff
Finally, don’t forget about the power of free. People love a good deal, but they love free stuff even more! Just make sure it’s valuable.
The best way to do this is by giving away free products or services.
This is valuable for a couple of different reasons.
- First, it gets you brand recognition. Many people probably still haven’t heard about you, so this is a great way to get your name out there.
- Second, you can prove the value of your products or services without making people pay for them.
Often, once people see that your offerings are valuable, they’re much more willing to make a purchase. We see this all the time with free samples in the grocery store.
Do you think they just give that away for fun? No!
It’s so that people can have a risk-free introduction to the product. And then a certain percentage will decide they liked it enough to buy it.
This also happens a lot in subscription models like Hulu, Netflix or YouTube TV. They offer free trials so people can get into the system, decide if they like it or not, and then sign up for a paid account.
These work because people love the word FREE. They have nothing to lose! They don’t have to spend anything and they get something great in return.
As a business owner, this can pay off because it gets your products in the hands of more people, some of which will choose to become a customer.
It’s a win-win situation.
Final Thoughts
There you have it, five things you can do to attract more customers and close more deals this year. Now that you’ve read through these tips, it’s time to think about how they can apply to your company.
If you would like to have a faster growing company next year, let us help. We’ve worked with all size businesses from entrepreneurs, small businesses to large as well as employees and executives looking to climb the corporate ladder. We’ll discuss where you want to take your business and if desired provide you with some great insights and help with forming your plans, strategies and tactics that practically guarantee success. Contact Team Stetzel at (281) 217-4951 to get started.
